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Beccie Stevenson PR At Kindred




  1. Historically, they lack diversity and while some industries such as PR say they are taking steps to rectify this, the fundamentals mean this won’t actually be achieved. It comes back to an unspoken definition of ‘success’ that isn’t universally accessible.

  1. They are symptomatic and perpetuating of a pressure culture. I don’t know if there’s been a surge in ‘30 things to do before 30’ bucket lists in recent years, or whether I was a victim of great SEO targeting in my 20s, but there seem to be a LOT. And they range between ambitious to mildly horrifying. Some of the most popular articles today, include goals like:

  1. What debilitating occurrence (apart from not being able to get off the sofa without saying “Oof”) happens after you turn 30!? 32 and want to do the Inca Trail? Forget it mate. That ship has sailed. Been saving for 10 years and can finally afford a deposit for a flat at 38? Don’t bother. Hardly worth it now.
  • Changed their career focus after realising the route they had been on for years wasn’t right for them
  • Are a full time carer
  • Set up a business because it works for their wider life priorities
  • Always have time to support and listen to their colleagues
  • Bring up a family (major kudos to this one, from someone whose neighbour’s toddler has seemingly just discovered how to shriek)

Make your own power list. And if you’re over 30 and beating a world record is still on that — go for it! Apparently ‘most Smarties eaten in 60 seconds blindfolded using chopsticks’ is one of the easiest to beat, so you might want to start there. 

You can connect with Beccie on Linkedin 

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